MHA Insights

Implement strong responsible practices for a responsible and sustainable future.

Sustainability Consulting

Develop ESG strategies that strengthen your disclosure practices, focusing on transparent governance, measurable environmental impact, and meaningful social responsibility. Empower your organization with actionable plans that align with regulatory standards and drive long-term stakeholder trust.

ESG Plan and disclosure

Develop marketing strategies that align with sustainable values, focusing on authentic brand purpose, responsible consumer engagement, and long-term impact.

Sustainable Marketing

Accelerate Your Sustainability Projects

As a member of the FAQDD Répertoire d'Experts, I provide tailored guidance to help businesses overcome sustainability challenges and access financial support for their initiatives.

Why work with me?

Unlock subsidies of up to 75% for your sustainability projects through the ÉcoLeader Program.
Leverage expertise in eco-design, packaging strategies, and corporate sustainability.
Simplify complex regulations and turn them into actionable strategies for your business.

Projects I support:

Eco-friendly packaging solutions to meet market and regulatory demands.
Sustainability strategies tailored for small and medium-sized businesses (SMBs).
Circular economy initiatives that optimize resources and reduce waste

Discover the FAQDD

Contact me today

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From Greenwashing to Greenhushing: The Environmental Communication Dilemma and Its Impact on Eco-Anxiety

While greenwashing is now widely identified and condemned, an opposite and increasingly common phenomenon is taking shape: greenhushing. It's no longer about pretending to act, but about deliberately hiding real sustainability efforts out of fear of criticism. This silent strategy reflects a growing pressure: fear of backlash, regulatory uncertainty, and deepening political polarization. Under the Trump administration, the United States has seen a significant rollback of cli

Marie Horodecki Aymes

Bibliography - From Greenwashing to Greenhushing: To Speak or Stay Silent? The Environmental Dilemma of Brands and Its Impact on Eco-Anxiety

bibliographie

Marie Horodecki Aymes

ESG, CSR, and Sustainability: Taming the Alphabet Soup Without Losing Your Shirt—Or Your Impact

In today's business environment, terms like Corporate Social Responsibility (CSR), Environmental, Social, and Governance (ESG), and sustainability are often used interchangeably. This conflation creates confusion for companies trying to communicate their initiatives effectively and for stakeholders attempting to understand corporate commitments. This article aims to clarify these three core concepts, trace their historical evolution, and provide guidance on using the right t

Marie Horodecki Aymes

ESG, Deregulation, and the Return of Risk: Why 2025’s Market Chaos—and Trump’s ideology on ESG—Prove We Need Smarter Regulation

he repeal of the LkSG in Germany, the quiet removal of ESG references by major funds, and Trump’s return to power with a full-on assault on regulation— 2025 is systematically dismantling the safeguards that once stabilized the global economy. But let’s be clear: Climate, governance, and supply chain regulations are not obstacles to capitalism. They are what make it possible.

Marie Horodecki Aymes

The Green Transition at a Crossroads: Analysis of the Convertgence Survey on Greater Montreal Businesses

This in-depth analysis highlights the trends, challenges, and opportunities shaping the landscape of Montreal green transition.

Marie Horodecki Aymes

SME sustainability strategy: What Canadian SMEs Need to Know for Business Success in 2025

While this article outlines essential steps SMEs can take independently, the CSR and ESG implementation requires specialized expertise

Marie Horodecki Aymes

ESG 2025 Trends - The ESG Reckoning: Five Forces That Will Reshape Business in 2025

In 2025, the companies that integrate prevention, resilience, and reparation into a holistic ESG strategy will lead. The rest will scramble

Marie Horodecki Aymes

When It Comes to Climate Change, Don't Confuse Beliefs with Facts: The Business Cost of Reality Denial

despite these clear market signals, some corporate leaders and policymakers—particularly in the U.S. (Lets say Donald Trump and his friends)

Marie Horodecki Aymes

EPR in Quebec: Between Price Shock and Innovation Opportunities

As Extended Producer Responsibility (EPR) comes into effect in Quebec, businesses are facing dramatic tariff increases. Yet behind this...

Marie Horodecki Aymes

Sustainable Marketing Excellence: A 2025 Guide

not as good as patagonia mythic "don't buy this jacket" Sustainable Marketing in 2025 requires more than compelling creative messages. It...

Marie Horodecki Aymes

Navigating Environmental Claims: Key Insights for Businesses Under Canada's Competition Act -

The Competition Bureau's consultation, running from December 23, 2024, to February 28, 202 attention. The Competition Bureau has launched a

Marie Horodecki Aymes

2 Tonnes Workshop: Making Collective Action a Reality

logo 2 tons In recent years, numerous initiatives have emerged to raise awareness about the climate crisis among individuals and groups....

Marie Horodecki Aymes

Who Stole the holidays? The 2024 UK Food Retailer Christmas Ads in All Their Glittering Glory

grab your mulled wine and let’s dive in UK Xmas ads—because nothing says Christmas like crying over a turkey or laughing at a carrot.

MARKETING

Marie Horodecki Aymes

Extended Producer Responsibility (EPR): Essential Programs for Better Waste Management

EPR : Sustaining Positive Impact and Moving Forward Together

Marie Horodecki Aymes

Art and AI controversies - Ai-Da: The Illusion of Autonomous Art

The record-breaking sale of AI God: Portrait of Alan Turing by Ai-Da Robot, for $1.12 million at Sotheby’s

ARTIFICIAL INTELLIGENCE

Marie Horodecki Aymes

Can AI Truly Illuminate Modern Slavery in Supply Chains? A Look at Emerging Technology in Ethical Sourcing

Forced labor persists in multiple industries, affecting an estimated 30 million individuals worldwide. AI presents a potential breakthrough