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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.



From Greenwashing to Greenhushing: The Environmental Communication Dilemma and Its Impact on Eco-Anxiety
While greenwashing is now widely identified and condemned, an opposite and increasingly common phenomenon is taking shape: greenhushing. It's no longer about pretending to act, but about deliberately hiding real sustainability efforts out of fear of criticism. This silent strategy reflects a growing pressure: fear of backlash, regulatory uncertainty, and deepening political polarization.
Under the Trump administration, the United States has seen a significant rollback of cli
Marie Horodecki Aymes
4 min read
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ESG, Deregulation, and the Return of Risk: Why 2025’s Market Chaos—and Trump’s ideology on ESG—Prove We Need Smarter Regulation
he repeal of the LkSG in Germany, the quiet removal of ESG references by major funds, and Trump’s return to power with a full-on assault on regulation— 2025 is systematically dismantling the safeguards that once stabilized the global economy.
But let’s be clear: Climate, governance, and supply chain regulations are not obstacles to capitalism. They are what make it possible.
Marie Horodecki Aymes
2 min read
7 views
1 comment


The Green Transition at a Crossroads: Analysis of the Convertgence Survey on Greater Montreal Businesses
This in-depth analysis highlights the trends, challenges, and opportunities shaping the landscape of Montreal green transition.
Marie Horodecki Aymes
4 min read
9 views
1 comment


SME sustainability strategy: What Canadian SMEs Need to Know for Business Success in 2025
While this article outlines essential steps SMEs can take independently, the CSR and ESG implementation requires specialized expertise
Marie Horodecki Aymes
7 min read
17 views
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ESG 2025 Trends - The ESG Reckoning: Five Forces That Will Reshape Business in 2025
In 2025, the companies that integrate prevention, resilience, and reparation into a holistic ESG strategy will lead. The rest will scramble
Marie Horodecki Aymes
4 min read
16 views
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When It Comes to Climate Change, Don't Confuse Beliefs with Facts: The Business Cost of Reality Denial
despite these clear market signals, some corporate leaders and policymakers—particularly in the U.S. (Lets say Donald Trump and his friends)
Marie Horodecki Aymes
3 min read
18 views
1 comment


Navigating Environmental Claims: Key Insights for Businesses Under Canada's Competition Act -
The Competition Bureau's consultation, running from December 23, 2024, to February 28, 202 attention. The Competition Bureau has launched a
Marie Horodecki Aymes
4 min read
16 views
1 comment


Extended Producer Responsibility (EPR): Essential Programs for Better Waste Management
EPR : Sustaining Positive Impact and Moving Forward Together
Marie Horodecki Aymes
3 min read
22 views
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Can AI Truly Illuminate Modern Slavery in Supply Chains? A Look at Emerging Technology in Ethical Sourcing
Forced labor persists in multiple industries, affecting an estimated 30 million individuals worldwide. AI presents a potential breakthrough
Marie Horodecki Aymes
3 min read
39 views
1 comment


Dance of impact - Double Materiality
Double Materiality: It's Not a Solo Act!
Confused? Watch my new video where I break down Double Materiality using a dance analogy
Marie Horodecki Aymes
1 min read
7 views
1 comment


The Ripple Effect: How Companies Impact and Are Impacted By the World - Understanding Double Materiality
Double materiality extends beyond traditional financial materiality, encompassing the internal and external impact on and of the company.
Marie Horodecki Aymes
2 min read
21 views
1 comment


Brand Owners' Path to Sustainable Packaging- a McKinsey must-read
brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental
Marie Horodecki Aymes
2 min read
33 views
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Redefining Waste: The Unseen Revolution in Everyday Products
Imagine a world where everyday waste transforms into a resource for good. This vision is rapidly becoming a reality, thanks to the...
Marie Horodecki Aymes
2 min read
14 views
0 comments


Greenwashing in Canada - Understanding Bill C-59 and What It Means for Your Business
Bill C-59 introduces significant changes to the Competition Act, specifically targeting greenwashing practices.
Marie Horodecki Aymes
2 min read
47 views
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