Marie Horodecki Aymes
Holiday Season Magic Unwrapped: The PC® Insiders Report™ Brings Festive Cheer
The arrival of the PC® Insiders Report™ has become a cherished tradition, marking the official start of the holiday season for many Canadian
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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.
Marie Horodecki Aymes
1 min read
Can Generative AI be your ultimate creative partner?
In this video, discover how generative AI can revolutionize your approach to brainstorming, problem-solving, and innovation. By engaging...
11 views1 comment
Marie Horodecki Aymes
4 min read
AI in Marketing: Dream vs. Reality
Before you start dreaming of sipping margaritas while your AI runs your marketing department, let’s bring this back to reality.
18 views2 comments
Marie Horodecki Aymes
4 min read
Royalmount: Where Luxury Meets Innovation, but Is It Bold Enough?
Recently, I had the chance to visit Royalmount in Montreal with my colleague and retail expert Stephanie Bleau. As my husband often says,...
63 views1 comment
Marie Horodecki Aymes
0 min read
Retail Strategy: Loblaw's No Name stores are hitting the discount grocery scene with big ambitions. Let’s dig into it!
Explore the new Loblaw No Name concept store and how it stacks up against hard discounters like Aldi and Lidl.
17 views0 comments
Marie Horodecki Aymes
4 min read
Global and Canadian Retail Trends in 2024: What They Mean for Consumers and Retailers
As we approach the end of 2024, the global retail landscape is marked by evolving consumer behaviors, technological advancements, and ...
32 views0 comments
Marie Horodecki Aymes
2 min read
Brand Owners' Path to Sustainable Packaging- a McKinsey must-read
brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental
14 views0 comments
Marie Horodecki Aymes
1 min read
LowCode-NoCode IRL : AI Avatar
n this video, you’ll see a demonstration of just how far tools like ChatGPT, HeyGen, Eleven Labs, and MidJourney have come.
19 views1 comment
Marie Horodecki Aymes
2 min read
Redefining Waste: The Unseen Revolution in Everyday Products
Imagine a world where everyday waste transforms into a resource for good. This vision is rapidly becoming a reality, thanks to the...
7 views0 comments
Marie Horodecki Aymes
4 min read
Unveiling the Future: The Role of Generative AI in Transforming Marketing
This article aims to explore the profound impact and possibilities of generative AI, setting the stage for a future where AI-driven marketin
20 views0 comments
Marie Horodecki Aymes
3 min read
Navigating the Risks of Greenwashing and Strategic Sustainability Communication in Marketing
This article explores effective ways to avoid greenwashing and communicate genuine sustainability initiatives.
35 views2 comments
Marie Horodecki Aymes
2 min read
The Journey of Innovation and Learning in Sustainable Packaging: A Reflection
impactful sustainability requires collaboration beyond just one company. It's not enough to innovate in isolation; partnering is key.
13 views1 comment
Marie Horodecki Aymes
2 min read
Greenwashing in Canada - Understanding Bill C-59 and What It Means for Your Business
Bill C-59 introduces significant changes to the Competition Act, specifically targeting greenwashing practices.
28 views0 comments
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