Blog

Our articles explore the latest trends in AI, sustainability, and ethical marketing.

Marie Horodecki Aymes

Global and Canadian Retail Trends in 2024: What They Mean for Consumers and Retailers

As we approach the end of 2024, the global retail landscape is marked by evolving consumer behaviors, technological advancements, and ...

Marie Horodecki Aymes

The Ripple Effect: How Companies Impact and Are Impacted By the World - Understanding Double Materiality

Double materiality extends beyond traditional financial materiality, encompassing the internal and external impact on and of the company.

Marie Horodecki Aymes

Brand Owners' Path to Sustainable Packaging- a McKinsey must-read

brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental

Marie Horodecki Aymes

LowCode-NoCode IRL : AI Avatar

n this video, you’ll see a demonstration of just how far tools like ChatGPT, HeyGen, Eleven Labs, and MidJourney have come.

Marie Horodecki Aymes

Unveiling the Future: The Role of Generative AI in Transforming Marketing

This article aims to explore the profound impact and possibilities of generative AI, setting the stage for a future where AI-driven marketin

Marie Horodecki Aymes

Navigating the Risks of Greenwashing and Strategic Sustainability Communication in Marketing

This article explores effective ways to avoid greenwashing and communicate genuine sustainability initiatives.