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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.
Marie Horodecki Aymes
3 min read
When It Comes to Climate Change, Don't Confuse Beliefs with Facts: The Business Cost of Reality Denial
despite these clear market signals, some corporate leaders and policymakers—particularly in the U.S. (Lets say Donald Trump and his friends)
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Marie Horodecki Aymes
4 min read
Navigating Environmental Claims: Key Insights for Businesses Under Canada's Competition Act -
The Competition Bureau's consultation, running from December 23, 2024, to February 28, 202 attention. The Competition Bureau has launched a
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Marie Horodecki Aymes
3 min read
Extended Producer Responsibility (EPR): Essential Programs for Better Waste Management
EPR : Sustaining Positive Impact and Moving Forward Together
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Marie Horodecki Aymes
2 min read
Brand Owners' Path to Sustainable Packaging- a McKinsey must-read
brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental
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Marie Horodecki Aymes
3 min read
Navigating the Risks of Greenwashing and Strategic Sustainability Communication in Marketing
This article explores effective ways to avoid greenwashing and communicate genuine sustainability initiatives.
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Marie Horodecki Aymes
2 min read
The Journey of Innovation and Learning in Sustainable Packaging: A Reflection
impactful sustainability requires collaboration beyond just one company. It's not enough to innovate in isolation; partnering is key.
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Marie Horodecki Aymes
2 min read
Greenwashing in Canada - Understanding Bill C-59 and What It Means for Your Business
Bill C-59 introduces significant changes to the Competition Act, specifically targeting greenwashing practices.
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