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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.
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![Navigating Environmental Claims: Key Insights for Businesses Under Canada's Competition Act -](https://static.wixstatic.com/media/11062b_8f882a9634ee4a18acd35e1db73df829~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/11062b_8f882a9634ee4a18acd35e1db73df829~mv2.webp)
Marie Horodecki Aymes
4 min read
Navigating Environmental Claims: Key Insights for Businesses Under Canada's Competition Act -
The Competition Bureau's consultation, running from December 23, 2024, to February 28, 202 attention. The Competition Bureau has launched a
16 views1 comment
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![Brand Owners' Path to Sustainable Packaging- a McKinsey must-read](https://static.wixstatic.com/media/9e6c45_89537cfa72674c1eb60d6b2cd450b19d~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/9e6c45_89537cfa72674c1eb60d6b2cd450b19d~mv2.webp)
Marie Horodecki Aymes
2 min read
Brand Owners' Path to Sustainable Packaging- a McKinsey must-read
brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental
20 views0 comments
![Navigating the Risks of Greenwashing and Strategic Sustainability Communication in Marketing](https://static.wixstatic.com/media/9e6c45_44d90e6f3a3444048f7c6a43081bb9b5~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/9e6c45_44d90e6f3a3444048f7c6a43081bb9b5~mv2.webp)
Marie Horodecki Aymes
3 min read
Navigating the Risks of Greenwashing and Strategic Sustainability Communication in Marketing
This article explores effective ways to avoid greenwashing and communicate genuine sustainability initiatives.
42 views2 comments
![The Journey of Innovation and Learning in Sustainable Packaging: A Reflection](https://static.wixstatic.com/media/9e6c45_33dbef784034453397f140f9a7564e26~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/9e6c45_33dbef784034453397f140f9a7564e26~mv2.webp)
Marie Horodecki Aymes
2 min read
The Journey of Innovation and Learning in Sustainable Packaging: A Reflection
impactful sustainability requires collaboration beyond just one company. It's not enough to innovate in isolation; partnering is key.
17 views1 comment
![Greenwashing in Canada - Understanding Bill C-59 and What It Means for Your Business](https://static.wixstatic.com/media/9e6c45_f726fdc1d3ed4f5ab5558bfab7af25cb~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/9e6c45_f726fdc1d3ed4f5ab5558bfab7af25cb~mv2.webp)
Marie Horodecki Aymes
2 min read
Greenwashing in Canada - Understanding Bill C-59 and What It Means for Your Business
Bill C-59 introduces significant changes to the Competition Act, specifically targeting greenwashing practices.
42 views0 comments
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