Blog

Our articles explore the latest trends in AI, sustainability, and ethical marketing.

Marie Horodecki Aymes

2 min read

Brand Owners' Path to Sustainable Packaging- a McKinsey must-read

brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental

Marie Horodecki Aymes

3 min read

Navigating the Risks of Greenwashing and Strategic Sustainability Communication in Marketing

This article explores effective ways to avoid greenwashing and communicate genuine sustainability initiatives.

Marie Horodecki Aymes

2 min read

The Journey of Innovation and Learning in Sustainable Packaging: A Reflection

impactful sustainability requires collaboration beyond just one company. It's not enough to innovate in isolation; partnering is key.

Marie Horodecki Aymes

2 min read

Greenwashing in Canada - Understanding Bill C-59 and What It Means for Your Business

Bill C-59 introduces significant changes to the Competition Act, specifically targeting greenwashing practices.