top of page


Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.



Navigating Environmental Claims: Key Insights for Businesses Under Canada's Competition Act -
The Competition Bureau's consultation, running from December 23, 2024, to February 28, 202 attention. The Competition Bureau has launched a
Marie Horodecki Aymes
4 min read
16 views
1 comment


Brand Owners' Path to Sustainable Packaging- a McKinsey must-read
brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental
Marie Horodecki Aymes
2 min read
33 views
0 comments


Navigating the Risks of Greenwashing and Strategic Sustainability Communication in Marketing
This article explores effective ways to avoid greenwashing and communicate genuine sustainability initiatives.
Marie Horodecki Aymes
3 min read
42 views
2 comments


The Journey of Innovation and Learning in Sustainable Packaging: A Reflection
impactful sustainability requires collaboration beyond just one company. It's not enough to innovate in isolation; partnering is key.
Marie Horodecki Aymes
2 min read
21 views
1 comment


Greenwashing in Canada - Understanding Bill C-59 and What It Means for Your Business
Bill C-59 introduces significant changes to the Competition Act, specifically targeting greenwashing practices.
Marie Horodecki Aymes
2 min read
47 views
0 comments
bottom of page