Marie Horodecki Aymes4 min readMarketingAI in Marketing: Dream vs. RealityBefore you start dreaming of sipping margaritas while your AI runs your marketing department, let’s bring this back to reality.
Marie Horodecki Aymes2 min readMarketingBrand Owners' Path to Sustainable Packaging- a McKinsey must-readbrand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental
Marie Horodecki Aymes1 min readMarketingLowCode-NoCode IRL : AI Avatarn this video, you’ll see a demonstration of just how far tools like ChatGPT, HeyGen, Eleven Labs, and MidJourney have come.
Marie Horodecki Aymes3 min readMarketingNavigating the Risks of Greenwashing and Strategic Sustainability Communication in MarketingThis article explores effective ways to avoid greenwashing and communicate genuine sustainability initiatives.
Marie Horodecki Aymes2 min readMarketingThe Journey of Innovation and Learning in Sustainable Packaging: A Reflectionimpactful sustainability requires collaboration beyond just one company. It's not enough to innovate in isolation; partnering is key.